Your brand, in the center of focus.
With VIBE you present your brand on the most powerful advertising space available at festivals.
Next Level Advertising
With VIBE, your brand becomes visible, tangible – and meaningful.
You're not just an ad – you're on every drink . Your brand lands directly on tens of thousands of glasses – visible for hours, in the midst of the hustle and bustle, in every hand, on every table. This way, you dominate events not only across the board, but right where it counts: on every drink.
But VIBE is more than advertising.
With every Cupcondom you use, you protect visitors from drinkspiking and demonstrate your stance. Your brand stands for safety, responsibility, and presence – and thus stays not only in the spotlight, but also in the mind.
VIBE combines impact with visibility – for brands that want more.
Next Level Advertising
With VIBE, your brand becomes visible, tangible – and meaningful.
You're not just an ad – you're on every drink . Your brand lands directly on thousands of glasses – visible for hours, in the midst of the hustle and bustle, in every hand, on every table. This way, you dominate events not only across the board, but right where it counts: on top of drinks.
But VIBE is more than advertising.
With every CupCondom you use, you protect visitors from date rape drugs and demonstrate your stance. Your brand stands for safety, responsibility, and presence – and thus stays not only in the spotlight, but also in the mind. VIBE combines impact with visibility – for brands that want more.
🎯 Direct contact on the drink
Achieve maximum visibility at a real touchpoint - the drink in guests' hands.
💡 Communication with stance
Your brand visibly stands for security, trust and responsibility.
👀 Unmissable
With VIBE, your brand will be unmissable at every festival, but not intrusive.
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About the glass
In the basic program, VIBE delivers a customized campaign based on a pure impressions goal, whereby the impressions can be measured, but further KPIs can only be tracked in the full program.
In the basic program, VIBE delivers a customized campaign based on a pure impressions goal, whereby the impressions can be measured, but further KPIs can only be tracked in the full program.
In the basic program, VIBE delivers a customized campaign based on a pure impressions goal, whereby the impressions can be measured, but further KPIs can only be tracked in the full program.
The full program creates a customized campaign based on ROI. We utilize all tools, from QR codes on our VIBEs to placements in the partner platform's social media formats.
In addition to ambient media, the expanded program includes branded content on our partner platforms. The partner platform has an almost identical target audience to our location partners.
Ambient Media
The VIBE Ambient Media offering consists of carefully selected location partners and a comprehensive, proven social media strategy, with the objective being two-fold.
1. Creating security and comfort in the out-of-home area of the target group
2. Leveraging the security and convenience created to build brand loyalty, increase brand presence and better understand the target audience in and around the on-trade catering sector.
VIBE's Ambient Media Program is available in three different formats: Basic, Advanced, and Full. Click the icons to the right for more information.
VIBE's Ambient Media Program is available in three different formats: Basic, Advanced, and Full. Click the icons to the right for more information.
In addition to ambient media, the expanded program includes branded content on our partner platforms. The partner platform has an almost identical target audience to our location partners.
The full program creates a customized campaign based on ROI. We utilize all tools, from QR codes on our VIBEs to placements in the partner platform's social media formats.
18-30
year-old
2000 18-30 Jährige Menschen haben mit uns über K.O.-Tropfen gesprochen.
75% sagen JA
Der von uns befragten Personen wünschen sich ein Cupcondom im Club oder beim Festival.
67% affected
Der von uns befragten Personen waren schon selbst von KO Tropfen betroffen oder kennen jemanden der es war.
77%
Women
77% der Befragten die Erfahrungen mit K.O.-Tropfen haben sind weiblich. Der Trend ist klar, die Hauptopfer sind Frauen. Aber auch Männer sind betroffen.
51% Regelmässig
The people we interviewed had either been affected by knockout drops themselves or knew someone who had been.
3-6 Drinks pro Abend
47% of respondents drink between 3-6 drinks per evening. The higher the consumption, the higher the risk of being spiked.
The process
High visibility: Your brand is visible throughout the entire event and is perceived by an active, relevant target group.
Positive associations: Associating your brand with safety and an enhanced event experience strengthens the brand image and promotes customer loyalty.
Measurable results: Thanks to integrated QR codes and digital activation, the effectiveness of the campaign can be precisely tracked – from reach to conversions.
Exclusive presence: VIBE offers the opportunity to advertise directly in a place where your target audience is active and has positive experiences
Benefits for brands
Present on the drinks: The cup condom is used by guests on open drinks and is therefore always in the consumer's field of vision.
Immediate reach: Your brand is seen in a relaxed, consumer-friendly atmosphere, directly in the hands of your target audience.
Digital extension: QR codes on the cup condoms allow consumers to directly access special promotions, competitions, or websites, increasing interaction and leading to measurable results.
How the VIBE advertising space works
High visibility: Your brand is visible throughout the entire event and is perceived by an active, relevant target audience.
Positive associations: Associating your brand with safety and an enhanced event experience strengthens the brand image and promotes customer loyalty.
Measurable results: Thanks to integrated QR codes and digital activation, the effectiveness of the campaign can be precisely tracked – from reach to conversions.
Exclusive presence: VIBE offers the opportunity to advertise directly in a place where your target audience is active and has positive experiences
Benefits for brands
Present on the drinks: The cup condom is used by guests on open drinks and is therefore always in the consumer's field of vision.
Immediate reach: Your brand is seen in a relaxed, consumer-friendly atmosphere, directly in the hands of your target audience.
Digital extension: QR codes on the cup condoms allow consumers to directly access special promotions, competitions, or websites, increasing interaction and leading to measurable results.
How the VIBE advertising space works
The process
1. Definition
Should the campaign pursue a budget, impressions or ROI-based goal?
2. Scoping
Where, for how long and when will the planned campaign be broadcast?
3. Detailing
Which location partners have the optimal target group for the campaign?
4. Booking
VIBE presents the final campaign proposal and books the location partners.
5. Reporting
VIBE provides a comprehensive success report during the campaign.
Let's Work
Together
See you on social media soon!
© 2035 by VIBE®.
Let's Work
Together
See you on social media soon!
© 2035 by VIBE®.
1. Definition
Should the campaign pursue a budget, impressions or ROI-based goal?
2. Scoping
Where, for how long and when will the planned campaign be broadcast?
3. Detailing
Which location partners have the optimal target group for the campaign?
4. Booking
VIBE presents the final campaign proposal and books the location partners.
5. Reporting
VIBE provides a comprehensive success report during the campaign.